Shifting How Companies Run Customer Marketing

Facebooktwittergoogle_pluslinkedin

Shifting customer marketingThe rise of the subscription model has brought significant attention to the role existing customers play in generating company revenue. As one Gartner study suggests, 80% of your future profits are expected to come from 20% of existing customers. This creates a unique challenge for executives in prioritizing existing customers to maximize lifetime value.

Continue reading “Shifting How Companies Run Customer Marketing”

Facebooktwittergoogle_pluslinkedin